DIST

Build, scale and succeed by design

Dist assists founders and startups in building their digital product and business. We combine your ideas with our design expertise to ensure your success.

Let's talk

Our approach is hands-on, turning visions and strategic goals into visual identities, design systems, clickable prototypes and digital products.

We build in iterations, always striving to master the fine balance between quality and speed.

Selected works

Relato provides a content operations platform for freelancers, marketing teams, and agencies. Dist partnered with the founding team to develop the brand, build the design system, and lead product design from early prototyping to a fully defined UI and component library.

Propr is a service for selling private property without a real-estate agent. Dist positioned and built the brand, design system and product designs.

Eyvi delivers technology for land-based fish farming. In collaboration with Green Digital, Dist evolved the existing design system and did product designs for facility operations, simulation-based planning, and reporting tools with live sensor data.

Propware is a digital service developed for real estate lawyers, designed to modernize and simplify the settlement process. Dist partnered with the founders to build the brand, design system, and product experience from the ground up.

Spoor builds software uses advanced computer vision and AI to detect, track, and classify birds at wind farms. Dist did a new brand iteration and redesigned website.

Waved delivers automatic sound regulation using sensor technology. Dist did a new brand iteration, revised design system and various pitch decks.

Breyta is an AI-driven platform designed to provide instant answers to research questions by analyzing qualitative data. Dist positioned the brand, built the design system and designed core parts of the product.

Teston was a digital user-testing platform, acquired by UserTesting in 2020. Dist co-founded the business, built the brand and did the initial product designs.

Fjord sells their expertise as Marketing-as-a-Service. Dist built the brand and created a design system for all digital products.

Svenn builds project management tools for craftsmen and builders. Dist built the revised brand and designed the website. Work done in collaboration with Behalf.

At your service

The studio is led by Gustav Jönsson, an interdisciplinary designer with 20 years of experience in strategy, business, branding, UI/UX, and product development. We work either as a fully independent unit or as an integrated extension of your existing team. We can take lead or assist on one or all of the following activities:

Advice on your business idea
Prototype your product concept
Help you find the right market fit
First iteration on brand and design
Design your brand and product
Build a scalable design system
Implement components in React
Build a successful pitch deck
Find talent for your team to succeed

Skin in the game

Dist offers selected early-stage companies alternative payment models that involve shared risk and future opportunities. Our team engages in this approach only when leading the initial process of branding and product design.